Servus Servus, you reached the ABOUT section of my Web. Well what can I tell you about me? I’m a Gen Z, I’m a journalist turned content writer, I’m a SEO-editor and Social Media addict.
With 4 years of experience under my belt, in C3 a Marketing Agency. I indulged in the media landscape, as a young professional. Starting as a hard working, story hunting journalist. I ended up as a grad with two master’s degrees in Innovation in Journalism and Digital Marketing in the widespread field of digital media.
Now coming to my skills. I love to create SEO-strategies that elevate search engine rankings and drive organic traffic (I’m a number yunkie). Which explains why I thrive on analyzing data, spotting opportunities, and staying ahead of trends to ensure to be on the forefront of the industry. I also bring a creative touch to copywriting and content strategy, ensuring that every word resonates with the target audience while serving broader goals.
Beyond SEO, I’m passionate about community management and building genuine connections online. I understand that a strong, engaged community is at the heart of any successful digital strategy, and I take it my personal deed in fostering a loyal, meaningful relationship with consumers.
March 2024 – present
Strategies and content for Social Media for clients
SEO Strategies for projects
February 2021 – present
Community Manager
SEO – Editor
October 2021 – October 2023
Internship as a young journalist in the youth section.
Freelance writer
February 2022 – August 2022
Internship in the Content and Creative Desk
– News writing and reporting
– Feature writing
– Investigative journalism
– Interviewing techniques
– Research and fact-checking
– Storytelling and narrative development
– Adherence to journalistic ethics and standards
– Multimedia journalism (text, audio, video)
– Deadline management
– Social media management (platforms like Facebook, Twitter, LinkedIn, Instagram)
– Community engagement and moderation
– Keeping a Community engaged
– Answering occuring questions
– Content planning and scheduling
– Crisis management and conflict resolution
– Building and nurturing online communities
– Audience analysis and segmentation
– Brand advocacy and loyalty programs
– Campaign management for community growth
– Collaboration with influencers and stakeholders
– Keyword research and optimization
– On-page and off-page SEO
– Content optimization for search engines
– Analytics and performance tracking (e.g., Google Analytics)
– Technical SEO (meta tags, alt text, etc.)
– Link-building strategies
– SEO tools (e.g., SEMrush, Ahrefs, Moz)
– Content strategy for organic growth
– Understanding of search engine algorithms
– Proficiency in CMS platforms (e.g., WordPress)
– Basic HTML/CSS knowledge
– Familiarity with graphic design tools (e.g., Canva, Adobe Suite)
– Data visualization tools (e.g., Tableau, Google Data Studio)
Adobe Creative Suite:
– Adobe Photoshop (photo editing, digital art)
– Adobe Illustrator (vector graphics, logos, illustrations)
– Adobe InDesign (layout design, print media)
– Adobe Premiere (editing, recording)
Digital Design Tools:
– Canva (quick designs, social media graphics)
– CorelDRAW (vector illustration, layout design)
– Procreate (digital illustration, drawing)
Typography:
– Font selection and pairing
– Kerning, leading, and tracking
– Hierarchy and readability
Layout and Composition:
– Grid systems
– Balance, alignment, and spacing
– Print and digital layout design
Color Theory:
– Color psychology
– Color harmony and contrast
– RGB, CMYK, and Pantone color systems
Branding and Identity Design:
– Logo design
– Brand guidelines development
– Visual identity systems
Print Design:
– Brochures, posters, and flyers
– Packaging design
– Content marketing
– Email marketing
– Social media marketing
– Data-driven decision making
– Campaign analysis and reporting
– Understanding of digital marketing trends
Elementary School, Munich
2006 – 2010
Two-Year Transition School
(Orientation Level, Munich)
2010 – 2012
Secondary school specializing in artistic design
Neuhof Schools, Munich
2013 – 2019
Bachelor of sciences in Journalism, Macromedia University of applied sciences, Munich
2019- 2023
Master of Arts in Innovation in Journalism, University Miguel Hernandez de Elche
2023 – 2024
Master of Arts in Digital Marketing and Social Media, Campus Camara de Comercio de Sevilla
2024 – 2025
